Privacy Policy

1. Commitment to Your Privacy

At Parampara, we cherish the trust you place in us when sharing your personal details. This Privacy Policy describes how your information is collected, used, and protected when you visit, browse, or make a purchase from our website.

2. Information We Collect

When you interact with Parampara, we may collect personal details including:

• Contact identifiers (Name, Email address, Telephone number, Shipping & Billing address).
• Order history, purchased items, sizing preferences, and transaction records.
• Technical device data (Browser type, IP address, device viewport, and cookies) strictly used to optimize layout display and preserve shopping cart contents.

3. Payment Security & Compliance

We do not store your sensitive credit card numbers, CVV codes, or netbanking passwords on our servers. All digital transactions are processed through RBI-authorized, PCI-DSS Level 1 compliant payment gateways (such as Razorpay and Cashfree) with end-to-end 256-bit SSL encryption.

4. How We Use Your Information

• To fulfill and dispatch your ethnic wear orders, provide tracking SMS/WhatsApp notices, and print tax invoices.
• To handle customer concierge queries, sizing consultations, and exchange requests.
• To alert you to new handcrafted collection drops, festive discount codes, and privilege club offers (you may unsubscribe at any time).

5. Data Sharing & Third Parties

Parampara will never sell, rent, or trade your personal data to third-party marketing brokers. We share necessary dispatch information solely with vetted courier partners (e.g. BlueDart, Delhivery, Shiprocket) strictly for the purpose of doorstep delivery.